It was an wonderful walk! We all enjoyed the day and the guide, Jon. Very knowledgeable and great at imparting that knowledge in a understandable way. Listened to our questions and answered in depth. We had a great time! Jon and Context are the best!
South Korea
Expert-led South Korea guided tours that turn culture, history, and modern life into meaningful discoveries.
Dive into South Korea
Discover the Capital
The land of dynasty and innovation awaits... Where will you go?
Seoul
Seoul’s layered cityscape unites ancient palaces, markets and modern towers, reflecting the dynamic history and creative momentum.
Let Your Curiosity Shape Your Journey
Join passionate experts on intimate walking tours that reveal a city's unique stories, spark conversations, and leave you seeing the world—and yourself—a little differently.
Experts, not guides
Explore with 1,200+ Experts, from historians and architects to chefs and archaeologists.
Crafted for conversation
With fewer than ten guests, engage your Expert through questions and immerse fully.
Structured, never scripted
Your interests guide your Expert, leading to stories and perspectives that matter to you.
Curious or connoisseur
First-time visitor or seasoned explorer, our tours span city highlights to deep-dives.
South Korea, Seen with Context
South Korea isn’t just modern cities and pop culture. Travel with an expert to discover how tradition, resilience, and innovation shaped the country.
Hear from our customers
We had a great tour with Jon on our first full day in Seoul. Jon was the perfect tour guide for us on our first day! He was very knowledgeable and taught us a lot about Korean history and culture. He had a laid-back approach, but he also kept us on track so that we could see everything on our itinerary. My sons, 26 and 27, enjoyed his company as well. I would highly recommend this tour company, and specifically Jon for a tour guide.
Our Street Food Tour was fabulous. Jon was the perfect host and brought us to the market, plus some off-the-beaten-path places as well. My husband and I, and our 3 adult children, really enjoyed the evening. Jon was the perfect host and definitely had a passion for Korean food.